Acupuncture Marketing Consultant
While branding may work for huge national advertisers, it won't work for your acupuncture practice or any of the other 45 million small businesses around the country. What works for most small businesses is direct marketing, also known as response-based marketing. This type of advertising can be tracked, tested and measured so you know if it's working or not. It's really a scientific approach to advertising based on psychology and human behavior. Did you know that 37% of the money spent on traditional advertising goes to waste without any effect on sales whatsoever? As an acupuncturist you probably cringe at the S word. The S word is "selling." You probably hate selling and might even think of it as sleazy or unethical. But if you don't sell yourself you won't grow your practice and you won't be able to treat the growing number of people that need your help. That's where effective marketing fits into all this. Good marketing does the selling for you so you can focus on growing your practice and helping a larger number of people feel better and improve their quality of life. If you want to take your practice to the next level you need to realize you're not in the acupuncture business. You're in the business of marketing your acupuncture practice. |
I help acupuncturists grow their practice using
proven direct marketing principles.
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