Not only do you have to treat it like a business, but you have to promote it like a business if you want to grow it.

In reality, marketing is nothing more than lead generation. The trick is to set up a marketing system (lead generation system) that runs on auto pilot so you never have to worry about marketing again. What’s the best lead generation system for acupuncturists? Their website. How do you get your website to generate leads? You do search engine optimization and/or PPC advertising. Why? Because if potential patients can’t find your website is like you don’t exist in your area.

When you search online for a plumber, a dog groomer or a pizza joint, you call the guys on the first page of Google. Anything beyond the first page is worthless. It’s no different for an acupuncture practice.

Thank you for your comment. I’ll keep the articles coming

Thanks Frank for pointing me in the right direction regarding marketing my acupuncture practice. You are getting me to change some beliefs that I’ve held onto – that I shouldn’t be treating it as a business although it is. Hence, I am starting to rethink my approach on what to have posted on my web site.

Dan Haun, Oceanside CA