Author Archive

How To Solve Your Biggest Social Media Marketing Problem.

  Back in July of 2009 I wrote a blog post about how social media marketing for acupuncturists was a waste of time. I still believe it was back then, but 3 ½ years have passed, and today social media has matured into a viable branding and referral opportunity for acupuncturists – IF you know […]


KONY 2012 – Invisible Children’s Great Cause and a Lesson on Viral Marketing.

As I was watching TV the other night, I was browsing through my Facebook news feed on my iPhone and came across a video posted by one of my Facebook friends that caught my attention. I probably would have never watched the video that night had it not been for the fact the video had […]


You Gotta See Elie Goldschmidt’s Acupuncture Video

Elie Goldschmidt over at TCM Directory released an acupuncture video yesterday for AOM Day that had me in stitches. The video is hilarious. Let me put it this way… Imagine Adam Sandler singing a song about acupuncture and you’ll see what I mean. After I watched it I picked up the phone and called Elie and […]


Marketing Secrets From Steve Jobs.

I’ve been a rabid fan of Steve Jobs since I bought my first Mac back in 1987. Jobs resigned as CEO of Apple which has been the biggest – and saddest news in the tech world this week. Today I came a across an article by Carmine Gallo in Forbes Magazine. Gallo is a communications […]


Understanding the “WHY?”

A few days ago I heard about TED – “Ideas Worth Spreading.” It’s a not-for-profit organization that meets twice a year to bring together the top minds in the area of business, social issues, economic and environmental concerns. The invited speakers are among the top thinkers of today who come to talk to the audience […]


Don’t Be Penny Wise and Pound Foolish.

I was talking recently with a client who said the offer for the free consultation on her website was more trouble than it was worth. You see, I always recommend you have an offer on your website for a free initial consultation for new patients. I’m not talking about a free treatment – I’m talking […]


The Money Tree Movie – How Many Opportunities Have You Passed By Because You Couldn’t See Them?

As I watched this video, the story “Acres of Diamonds”  came to mind. “Acres of Diamonds” is a true story told by the late Earl Nightingale, with an ageless moral. The story was about a farmer who lived in Africa and through a visitor became tremendously excited about looking for diamonds. Diamonds were already discovered […]


Acupuncturists Without Borders Helping Haiti

I got an e-mail from one of my clients who was just in Haiti with Acupuncturists Without Borders. Her name is Kimberly Marin, an acupuncturist in Davie, FL and she’s asking everyone she knows to donate whatever you can to Acupuncturists Without Borders. The organization needs the funds badly to keep helping the Haitian earthquake […]


Acupuncture Marketing In Newspapers – Advertise At Your Own Risk.

When you advertise online especially on Google Adwords, your ads will only be seen by people searching for an acupuncturist in your local area. Your ads will not be seen by people searching for a plumber, a dog groomer or a pizza joint. Not only that, but you don’t pay for impressions (how many times […]


Lead Generation – What They Didn’t Teach You In Acupuncture School.

The purpose of this article is to explain to acupuncturist in plain English what a lead generation system is. So I think the best way to start off the explanation is by defining what a lead is in sales and marketing terms. When you place an ad in your local newspaper, put up fliers at […]


Acupuncture Referral Marketing & Google Social Search

In my previous post I gave you the blueprint for getting all the referrals you could handle without ever having to ask. If you remember, I told you people make buying decisions 3 different ways: * From existing relationships = 50%. * Ask a trusted source for a referral = 35%. * From advertising = […]


Acupuncture Patient Referrals on Auto-Pilot.

“How To Get All The Referrals You Can Handle Without Ever Having To Ask.” There’s a good reason why I recommend you implement a referral marketing system, but only after your online acupuncture marketing strategy is in place. There are a lot of practitioners focusing on building their practice from referrals before setting up an […]


Acupuncture Websites – What Your Graphic Designer Won’t Tell You.

If I had to single out the biggest marketing mistake many acupuncturists make, it would have to be failing to view their website as a lead generation tool. It’s not uncommon to read in a forum about a newly graduated practitioner who writes something like this; “I printed 1,000 business cards, distributed them all out […]


Social Media & Acupuncture Marketing– Opportunity or Hype?

I’ve refrained from giving my views about social media because I think it’s too early to say if social media is more hype than anything else. I do think social media is here to stay, BUT I also think social media (at least for now) is a waste of time for the average small business […]


The Time Is Now To Push Hard For Support of HR 646- The Federal Acupuncture Coverage Act.

I just got off the phone with Dr. Christopher Cheshire who is not only a member of the Board of Directors at AAAOM, but is actually the person in charge at AAAOM for organizing the HR 646 lobbying effort. Dr. Cheshire came across a post I wrote yesterday at ChineseMedicineTools.com and called me to set […]


A Letter To Acupuncturists – It’s Time To Make History.

Dear Practitioners, I’m contacting you again today because I just got word from a member of my insider’s club that if the AAAOM does not send our letters to our representatives instead of our senators (as they are doing now) the Federal  acupuncture Coverage Act doesn’t stand a chance. I first learned of this important […]


My Son Takes Me Fishing On Father’s Day

On Father’s Day I got the best gift you could give a fisherman. Deep sea fishing in the Florida Keys. It just doesn’t get any better than that. This is the view from the dock as we headed out early in the morning. You could see the ocean was flat and it was a gorgeous […]


Acupuncture Websites – CONVERSION is King

Dear Practitioner, Did you know there’s a simple formula for getting quantifiable results from your online marketing efforts? The formula is TRAFFIC + CONVERSION = PROFIT. You must have traffic (visitors) coming to your web site in order to convert (sell) a percentage of them into booking an appointment with you. This is how you […]


Marketing Acupuncture – The Power of Testimonials

Did you know that what people say about you is 10 times more believable than anything you can say about yourself? It’s true… That’s the power of TESTIMONIALS. Testimonials carry a lot of weight because you’re not the one tooting your own horn. Instead you have a third party telling the world how great an […]


You Are Awesome!

Validation is one of the most powerful things we have at our disposal to impact a person’s life in a meaningful way. I think at some point or another, we all have experienced the feeling of liberation that comes from truly being validated. Feeling validated comes in different forms. At times validation for me has […]