That’s a very good question. I’ll refer to the example I used in my article above.

If my referral service provides you with 10 leads, you would pay for those 10 leads. Now, we all know that all 10 leads are not going to book an appointment (convert.) However, they are more likely to do so than with any other lead generation system out there because I will be qualifying them.

Your next question might be; “How do you qualify them?”

Without revealing too much about my strategies, there’s two things I can tell you. First, these people are actively seeking an acupuncturist in your area. And secondly, they have to provide me with enough information that lets me know they are serious. This information is then passed on to you so you can call them. They will know ahead of time that a licensed acupuncturist which has been screened by me will be contacting them. From that point on, it is up to you to “convert” them.

Just as I qualify the leads, I also have to qualify the acupuncturist in the area beforehand and make sure they meet certain criteria. For example, if you don’t offer a free consultation you don’t qualify for my referral service. I hope that answers some of your questions.

By the way, I haven’t determined the final price of the leads just yet. But lets say that hypothetically I provide the leads at $15 each. That month you bought 10 leads at $15 a piece and paid $150. But we know that not every lead is going to convert. So lets say – and I’m being conservative- that only half of them convert. My educated guess is that 7 or 8 out of ten will convert because they are highly qualified but let’s be conservative and say just half (5.)

Now, lets assume you charge $80 per treatment. And for the most part you will recommend on average a minimum of 4 treatments. That means that each patient is worth to you $320. And since 5 leads converted, this represents a revenue of $1,600. Your cost (investment) was $150 to generate a profit of $1,450. Is that a good deal? I’ll let you answer that.

Oh… there’s one more thing. I didn’t calculate the Lifetime Value of a Patient. Let’s do that real quick since we have most of the numbers already figured out. Again, I’ll be conservative and say that of the 5 new patients, 3 of them… no wait… let’s say just 2 of them come back later in the year. And each come for another 4 more treatments at $320 each, that’s a total of $640.

$640 (2 repeats) + $1,450 (original 5) = $2,090 profit.

You invested $150 to make $2,090.

That’s a 1,393% ROI (return on investment.)

I hope this gives you a better idea of my lead generation system… Oops, I meant Acupuncture Referral Service